Our People
About Us
Who We Are
As a small family owned and operated business, we are committed to quality and customer satisfaction. We have been supplying premium waterproof wood inlaid rings, watches and jewelry to customers across the globe since 2004 with a portion of each sale benefitting environmental initiatives.
CEO - Chief of Entrepreneurial Operations
Ché Garcia
Originally from Oregon, Ché moved to the Big Island of Hawaii in 2003 finding work as a carpenter. Within weeks he fell in love with the islands, its native woods and a woman who would later become his wife. It was these three events that inspired the creation of the world's first Hawaiian Koa wood inlaid titanium ring in 2004. Being an avid waterman and surf photographer, Ché spent a lot of time in the ocean and wanted a unique ring that was not only comfortable, water proof and durable but represented his new home, love for woodwork and his Hawaiian born wife. At the time, a durable wood inlaid ring designed for daily wear in an active lifestyle did not exist. Determined to create such a ring, Ché utilized his carpentry skills and developed the rings we offer today. Ché and his family now spend their time back and forth between Hawaii, Oregon, Australia and New Zealand raising their two children, expanding the business and supporting forestry initiatives of each region.
Tiffany Garcia
CFO- Chief of Family Operations
Tiffany was born in the small coffee farming, artist community of Holualoa, Hawaii. Her father has fished Kona's waters since the early '70's. After university in California, Tiffany returned to the Big Island where she and Ché met.
Esmé Garcia
COO- Chief Office Organizer
Esmé was born in Waimea, Hawaii. Her Uncle Alika gave her the middle name of Kala'ikunakoa, "the peace that stands among the Koa trees". Aside from days at the beach, foraging for Guava or hanging at the harbour with grandpa, Esmé enjoys "organizing" our office.
Roan Garcia
COR- Chief Office Reorganizer
Also born in Waimea, Roan also likes to "help" around the office. His specialty is the reorganization of anything previously organized by his sister. Luckily, he is easily distracted by a pile of dirt, geckos or his favorite past-time, rolling Lilikoi (passion fruit) down the driveway.
Isaac Garcia
COF- Chief of Order Fulfillment
Isaac, Ché's younger brother, lends a hand with warehousing, inventory, product management, engraving, packing orders, shipping and various other tasks associated with our mainland office in Bend, Oregon.
